5 Mistakes to Stop Making if You Want to Increase Your Facebook Following

1. Hashtags

Are you hashtaging the wrong things or worse not hashtagging at all?

Believe it or not hashtags are crucial to building your social media following. What happens when you add a hashtag to your post is Facebook immediately indexes the post with other posts that discuss the same topic or include the same keyword(s). More hashtags mean more visability yes, but too many hashtags is well, too many! Make sure to be specific and strategic when you hashtag.

2. Links

Simply put the website link you add to your post will either drive traffic to your site or away from it.

Two things to consider when adding a link to a Facebook post:

  1. Is this link valuable enough to my audience that it is worth not directing them to my website? If yes, then add it. You want to gift your audience with valuable information and sometimes that means sending them to an outside link. (Keyword: sometimes)
  2. Is this link driving traffic to the right page on my website? Where you direct your audience is crucial. If you direct someone to a page on your site that doesn’t provide a service or add value it may cause them to hop off your site quickly and that will negatively effect your sites analytics.

3. Videos

Are you creating and/or sharing videos on Facebook? If the answer is no, you’re making a HUGE mistake!

This is very important specifically for Facebook because of its new algorithm. Facebook is making a huge push for the use of native video features, such as Facebook Live. Basically what that means is video is and will continue receiving more favorability in your audiences Facebook feed. Don’t let this intimidate you; with a little creativity you too can add video content to your feed.

4. Posting

It used to be the more you posted the more likely you were to show up in someone’s feed, but not anymore. Less is more, so much more!

Stop spending crazy amounts of time producing “good” content and focus on creating and optimizing the type of content that is really working. The better the content the more likely someone will pay attention to it and the longer someone pays attention to it, the more favor it receives in the algorithm. You can fill in the gaps with low traffic driving content but be sure you’re only “boosting” the unicorns.

5. Boosting

Speaking of boosting a post, don’t be too quick to pull the boost trigger. Content that deserves boosting is content that is organically receives more engagement that your other posts – we call these “unicorns.” Only unicorns deserve boosting. Say it with me, “Only unicorns deserve boosting!”

Another thing to remember is not to boost content that drives traffic to someone else’s site or Facebook page – this does not help you, it only costs you. If you’re spending money on a boost make sure you’ve determined there is a return on that investment. A valuable return can include more Facebook page likes, increased website traffic, post shares, or purchases.

Your brand’s best interest in mind,


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Email me: eehertlein@gmail.com

8 Successful Entrepreneurs to Start Following Today

The following are largely successful entrepreneurs that have influenced me over the years and, I believe are, making a HUGE impact on society as a whole.

danielle1.) Danielle LaPorte:

The Desire Map, Fire Starter Sessions and more! She sends daily “Truth Bombs” to my inbox that give me the appropriate swift kick in the rear to keeping moving forward. I have a feeling she would light up any dinner party.


gabb2.) Gabrielle Bernstein:

She is a hippie, New Yorker, Surfer, and Mother Theresa all wrapped in one. I’ve seen her speak once and I was captivated. She’s your best friend, sister, cheerleader, and mom  in one person. I would love to stroll down Venice Blvd. with her and just listen to her commentate on our surroundings.


marie3.) Marie Forleo:

Super down to earth, and absolutely brilliant. Her videos blogs continue to inspire and motivate me to be the most successful and fulfilled version of myself. She is the master mind behind B School, a virtual business school for entrepreneurs that I just might have to attend one day.


branson4.) Richard Branson:

This man is a pioneer. He is a pure entrepreneurial genius. I want to soak up his intelligence and basque in his creativity. I think a conversation with him would leave me beyond inspired and ready to take on the world.


sheryl5.) Sheryl Sandberg:

“Lean In” has made me value myself more as a woman, but more specifically as a business woman. I am worth every bit that I believe I am worth and no man (or woman) determines that value but me. Thanks Sheryl for making me feel so empowered.


laura6.) Laura Simms:

One of my favorite Twitter follows, Laura is constantly reminding me to do what I love and heck make money while I’m at it! Super helpful career tips and life advice.


tara7.) Tara Sophia Mohr:

First off all she has two first names, so she’s clearly a baller! Secondly she advocates for women’s rights in the work place – I admire her gusto.



8.) Rock Your Bliss:

This is a 2 for 1 deal! Jacki Carr and Mary Beth LaRue are amazing trailblazers promoting true bliss through powerful coaching and yoga. One day I will go on a retreat with these beauties, but until then I will just follow them on all forms of social media.

What can I say? I’m a sucker for a successful and strong willed woman. Oh ya, and Richard Branson.

Who are your career crushes? Maybe you don’t refer to them as that so I’ll ask, who are your mentors? Who inspires you to reach for the stars? I could name many more amazing people, but I’ll stop at 8 today.

If you aren’t currently crushing on anyone don’t worry I’m not the jealous type, you can borrow of few of my favorites.  Having a mentor isn’t a requirement to be successful, but it certainly is an advantage.

I look to these people for guidance on the regular and am always left happier when I do.



(originally posted in 2014)

Energy Boosting Meditation to Beat the Afternoon Slump

You don’t have to be a yogi or hippie to enjoy the amazing effects of meditation. According to an article on Harvard Business Review and a recent study on mindfulness the research suggests,

Meditation sharpens skills like attention, memory, and emotional intelligence.

Below is an energy boosting meditation I was introduced to years ago by Gabby Bernstein that is meant to get you centered and focused. Ready to give it a try?

Let’s get started!

  • Close your eyes (optional – highly recommended once you know the meditation without needing to read the steps)
  • Using a 4-count begin breathing in (1-2-3-4)
  • And hold your breathe for (1-2-3-4)
  • Now breathe out (1-2-3-4)
  • Finally hold your breathe (1-2-3-4).
  • And again, breathe in (1-2-3-4)
  • Hold (1-2-3-4)
  • Breathe out (1-2-3-4)
  • Hold (1-2-3-4).
  • Release your breath
  • Now take your hands into prayer position and press them firmly together for a 10-count (1-2-3-4-5-6-7-8-9-10)
  • Now release for a 15-count (1-2-3-4-5-6-7-8-9-10-11-12-13-14-15)
  • Again, press your hands firmly together (1-2-3-4-5-6-7-8-9-10)
  • Release 1-2-3-4-5-6-7-8-9-10-11-12-13-14-15)
  • One more time, hands together (1-2-3-4-5-6-7-8-9-10)
  • Final time apart (1-2-3-4-5-6-7-8-9-10-11-12-13-14-15)
  • Open your eyes and feel the energizing effects

It is recommended to try this meditation during an afternoon energy slump. When you notice your energy begins to lag take a few minutes for yourself with meditation.

In good health,


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Email me: eehertlein@gmail.com

Newsflash: Nothing is Original

I don’t know about you but I find inspiration all around me. Many times through conversations with other people or an article I’ve read or an ad on tv – inspiration can be found in the littlest moments of our day if we choose to see it. That leads me to this idea of originality – nothing, yes nothing, is original. Everything we do, say, or even think is prompted by something we’ve seen, heard, been taught or inspired by.

One of my favorite quotes is below and I hope is serves as a reminder to you not to give up on whatever it is you want to do or be because you’re afraid someone else has already done it or could do it better. You have the inspiration for a reason – now run with it!

Nothing is original.

Steal from anywhere that resonates with inspiration or fuels your imagination.

Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations,

architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows.

Select only things to steal from that speak

directly to your soul.

If you do this, your work (and theft) will be authentic.

Authenticity is invaluable; originality is non-existent.

And don’t bother concealing your thievery

celebrate it if you feel you like it.

In any case always remember what Jean-Luc Godard said:

“It’s not where you take things from – it’s where you take them to.”

-Jim Jarmusch

I encourage you to be more aware of little moments of inspiration today. What sparks your creativity? Is the  aroma of the flowers as you’re walking your dog? The laughter from children playing across the street? Whatever it is, take note of it. You never know, it could be that final push you needed to complete a project or the last piece to that puzzle you haven’t been able to crack. So go on, get out there and be inspired!

Full of inspiration,


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Email me: eehertlein@gmail.com

60 Second Goals


Last night I was sitting on my bed just brain storming and daydreaming about what I want to accomplish in the very near future. I was super inspired by a conversation I had with my friend Jacki a few hours earlier. She simply asked me what are two of my goals? I quickly answered with, be an author and establish a non-profit. What I didn’t expect was for her to say, “then do it. whatever it is you want to do start now.” She basically explained that I’ll never be at the perfect place of “ready” or the right amount of “professional” to begin something, if I’m passionate about it I should start now. I’ve heard this said many times in many different ways but for some reason the way she said it so plainly and matter of fact resonated with me. I realized in that moment that there are so many little steps I can take now that will land me in the right place before I know it.

I don’t know about you but I’ve always been a person who doesn’t begin something until I feel pretty well prepared to do so. I’ve realized that in the past I’ve actually kept myself from experiences and opportunities because of my need to first feel like I had all my ducks in a row. Now, this doesn’t mean I’m not spontaneous because trust me I can fly by the seat of my pants. What I mean for example is my inability to begin writing my book because I felt like I didn’t have all the chapters figured out and all the quotes and references on paper. Instead of just doing some creative writing that would have gotten me a lot further along than I am now, I restrained myself from the opportunity to gradually build on something. This realization really sunk in last night. I no longer want to hold back on my ideas or creativity, instead I want to make any little stride I possibly can towards meeting my goals.

That’s when I decided to have a 60 second goal session. Have you ever rapidly written down things you want or would like to see happen? Maybe you’ve created a vision board or formally developed a goal sheet. This is similar and what I believe to be super effective. Without taking the time to perfect your goals or get inside your head just start writing down things you want for your life. Maybe this is just in the next year or maybe the next ten years. I did this last night without hesitation or taking the time to stop and think about each goal I had just written down. And this is the little bit of magic I came up with in my rapid fire:

  • non profit

  • 2 public speaking gigs

  • buy a house

  • go on a retreat

  • get another dog

  • start a garden

  • practice yoga (more)

  • write/publish a book

  • gain an online following

  • create an app

  • start (business name here)

  • work for myself

  • speak at high schools

  • meet gabrielle bernstein

  • go on a romantic getaway

  • live dairy free

  • live headache free

  • visit home at least once a year

  • maintain a savings account

  • host an event

  • have chickens/bunnies/pig

  • in home women’s group

  • marry my love

  • become an ASM

  • start paying off my car

  • go on more walks

  • hike more

  • have a coffee date once a week

  • enjoy 1 real day off a week

  • inspire others to dream BIG

  • travel, travel, travel

  • meditate daily

  • create my own space

  • drink more green juice

  • start making to-do lists

  • wake up early

  • call home more

  • read a book a month

  • build an in-home  library


I must say at the end of the 60 (maybe more) seconds I was pretty amazed with what my brain spewed out. All of the things I wrote down are in my head and needed to be released so they can finally manifest. I can’t even describe the relief that came from the shortest goal session of my life. I now have a tangible list of things I already knew I wanted in and for my life that I can look at on a regular basis and check in with myself. Am I reading a new book each month? Have I had enough green juice? Am I making time to meditate, go on walks, call home? If you have never or maybe just haven’t in awhile taken the time to write out some goals, those things that are flooding your brain waiting to be released, I encourage you to take 60 seconds today to spew out some magic on paper. If your anything like me you will walk away feeling accomplished and inspired.